Images are critical whether it is marketing banners, product images or logos, it is impossible to imagine a website without images. SEO image optimization is the practice of making sure your images contain important information that explains what is in the image as well as relating it to the topic and keywords of the page the image is on.
Taking the time to optimize your images properly can have a noticeable impact on your site's traffic from Image Search, as well as improving your user's experience through faster loading times. The right images can help a user better understand and engage with written content and help break up otherwise large blocks of text.
You can't ignore the importance of images and image search. Optimizing images should form part of your ongoing SEO strategy and be seen as one of the best practices you should follow. Let’s recap how you can capitalize on this opportunity.
Is your image reflecting the content of your post? Don’t just add images from the stock photos you license online. Using stock photo images may not assist your site’s SEO. An original, high-quality image will have a greater impact on SEO because Google loves unique images that can’t be found anywhere else!
An image makes your website attractive to the human eye and to the machine code at the same time. By and large, website crawlers are increasingly becoming visual. Therefore, we cannot overlook the importance of image optimization in SEO.
The ultimate goal of any good website is to provide a remarkable user experience. Images help convert customers. Period. Don’t miss the boat on image optimization and make it part of your overall SEO strategy today! If you need help with Google image SEO, give JWS Aruba a call.