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Improve your search engine rankings, generate more organic traffic and maximize your business visibility with comprehensive SEO services from JWS Aruba.
Pay-per-click advertising is just as important as organic search engine optimization. Search engines and services, such as Google, Bing or Yahoo, provide listings on a per-bid basis. This is in addition to their ‘natural’ search results, which are still powered by a combination of keywords found on your site, link popularity and other formulas. With pay-per-click advertising, you can get any amount of traffic and first page search engine exposure by bidding for sponsored search listings offered by Search Engines apart from the natural search results.
Google Local Services ads are a new Google pay-per-lead ad unit designed for service providers like plumbers and electricians. When local customers search for a business like yours, Local Services ads are placed at the top of Google search results. Google Local Service Ads is different from other platforms because the ads show the company’s hours, ratings, reviews, and contact information. The more clicks a company generates, the more customers you’ll earn.
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
Yes It’s been proven again and again by business after business. In fact, not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days.
Whether your business is taking advantage of it or not, social media has forever changed the way that consumers communicate with businesses, and vice versa. Being accessible to your customers and your prospective clients via social media is a vital means of developing relationships with them and helping them through the sales funnel.
Yes! A blog is one of those non-negotiables. Apart from all of the benefits it provides on its own, such as increasing your credibility as an industry expert and providing fresh, keyword-rich content on a regular basis to please the search engines, a blog is a vital component of social media marketing. One of the most effective types of content to post on social media is a link to a blog post. Without fresh blog posts being shared on a regular basis, you won’t have nearly as much to talk about with your fans, and you won’t be driving as much traffic to your site, either.
Videos are becoming more and more important in the world of social media marketing. YouTube gets over 4 billion views per day! Promote your brand’s image through a video, let your audience have a peek behind the scenes at your business, or make a how-to video.
With social media constantly evolving, this depends on variables such as the time and effort you’re putting into social media marketing management, your budget, your audience, your strategy, and whether you’re using paid ads or not. Regardless, it’s important to remember that social media is a marathon and not a race.
Email marketing is one of the most effective ways for a business to reach customers directly. Think about it. You’re not posting something on your site and hoping people will visit it. You’re not even posting something on a social media page and hoping fans will see it. You’re sending something directly into each person’s inbox, where they definitely will see it! Even if they don’t open it, they’ll still see the subject line and your company’s name each time you send an email, so you’re always communicating directly with your audience.
Your business needs to find customers where they actually are - ONLINE - and you need to use the right tactics to attract your ideal customer that truly benefits from what you have to offer. Tell us about your situation and we’ll provide you with candid recommendations for online marketing services.
Connecting the dots between web, search and social, so you can connect and engage with your audience online. Schedule a free, website audit and discovery session, and we'll identify what's holding you back online and recommend actions you can take for the greatest impact.