What Is Web Analytics?

Web analytics is the measurement and analysis of data to inform an understanding of user behavior across web pages, for example: how many users visit, how long they stay, how many pages they visit, which pages they visit, and whether they arrive by following a link or not.

Businesses use web analytics platforms to measure and benchmark site performance and to look at key performance indicators that drive their business, such as purchase conversion rate.

Google Analytics Monitoring

Google Analytics is a powerful tool for analyzing visitors and visitor behavior. This is one of the best tools around for monitoring traffic to your site. This phase will involve the implementation of tracking code into the pages of your website, and the correct set-up of the Google Analytics Dashboard.

With Google Analytics, you can very precisely analyze where people come to your website from, how long they stay, what exactly they do and where they leave. Google Analytics’ Analysis and Reporting services go hand-in-hand.

In general, you’ll see these types of raw data in your web analytics reports

  • Web Traffic: The number of incoming and outgoing website visitors you receive within a given time-period
  • Views: The number of times a page has been viewed
  • Clicks: The number of times a link has been clicked
  • Unique visitors: First-time visitors to your website per day, per week or month
  • Bounce rate: Seen often in Google Analytics, the percentage of visitors that leave the site quickly without interacting contribute to the bounce rate
  • Conversion rate: The rate of visitors making purchases from your site, signing up for newsletters or subscribing to a service
  • Organic traffic: Visitors that arrive at your website directly from a search engine and not from social media or other blogs
  • Direct traffic: Visitors that come to your website by going to your address directly and not from a search engine

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Whether your site is a lead generation site or an ecommerce site, you need to understand how well your site is working to achieve your business goals. Unfortunately if you do not have a web analytics service, it is very challenging to know how to improve your site to achieve your business goals.

We provide analytical insights and give suggestions to improve your website. Gain a competitive advantage by understanding how people interact and receive your brand.

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