User Experience and User Interface Design

UX/UI Design

What is UI and UX Design?

Professional website design isn’t just about looking good; it’s about providing the end user with a smooth, cohesive journey from landing page to checkout. User interface design or UI design generally refers to the visual layout of the elements that a user might interact with in a website, or technological product. User interface design (UI) is directly related to User experience (UX).


What is More Important UI or UX?

UI and UX are the two important components of a standard website design and development. This could be the control buttons of a radio, or the visual layout of a web page. User interface designs must not only be attractive to potential users, but must also be functional and created with users in mind. They both complement each other and you cannot leave one behind for another one. This means you need to optimize your website in terms of both UI and UX if you want it to perform well.

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Attractive and functional

User-Experience plays a key role in the success of your business website. Understanding the importance of UI and UX for your website is the first step towards creating beautiful, engaging and useful business solutions. That very initial visual perception can be critical to spark likeability.

The more engaged the user becomes, the more important becomes usability. The goal of user interface design is to make digital interaction as simple, fluid, intuitive and efficient as possible. A great user experience will make your customers keep coming back for more!

About Us

Hi! I’m Juny Engelhart an experienced graphic and web designer based in Aruba. I've been designing and creating websites, and providing SEO services for over 5 years.

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